Privacy Policy of www.atcrew.co.uk

This website collects certain personal data from its users.

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Owner and Data Controller

Accountancy & Tax Crew Ltd – Office One, 1 Coldbath Square, Farringdon, London. EC1R 5HL

Owner contact email: admin@atcrew.co.uk

Types of Data Collected

This website collects various types of personal data, including usage data, cookies, data communicated while using the service, various types of data, email address, and phone number. Detailed information on each type of personal data collected is provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to data collection.

Personal data may be freely provided by the user or collected automatically when using this website, in the case of usage data. Unless specified otherwise, all data requested by this website is mandatory, and failure to provide this data may make it impossible for the website to provide its services. In cases where the website explicitly states that certain data is not mandatory, users are free not to communicate this data without any consequences to the availability or functioning of the service. Users who are uncertain about which personal data is mandatory are welcome to contact the owner.

Any use of cookies or other tracking tools by this website or by third-party service providers used by this website serves the purpose of providing the service required by the user, in addition to any other purposes described in this document and in the cookie policy, if available. Users are responsible for any third-party personal data obtained, published, or shared through this website and confirm that they have obtained the third party’s consent to provide the data to the owner.

Mode and Place of Processing the Data

Methods of Processing

The owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the data. The data processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the indicated purposes. In addition to the owner, the data may be accessible to certain types of persons in charge, involved with the operation of this website (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as data processors by the owner. The updated list of these parties may be requested from the owner at any time.

Legal Basis of Processing

The owner may process personal data relating to users if one of the following applies:

  • Users have given their consent for one or more specific purposes.
  • Provision of data is necessary for the performance of an agreement with the user and/or for any pre-contractual obligations thereof.
  • Processing is necessary for compliance with a legal obligation to which the owner is subject.
  • Processing is related to a task carried out in the public interest or in the exercise of official authority vested in the owner.
  • Processing is necessary for the purposes of the legitimate interests pursued by the owner or by a third party.

In any case, the owner will gladly help clarify the specific legal basis that applies to the processing, including whether the provision of personal data is a statutory or contractual requirement or a requirement necessary to enter into a contract.

Location

The processing of data takes place at the operational offices of the Owner and any other locations where the parties involved in the processing are situated.

Depending on the User’s location, data transfers may involve the transfer of the User’s data to a country other than their own. For more information about the processing of transferred data, Users can refer to the section that provides details about the processing of Personal Data.

Users also have the right to know the legal basis for data transfers to a country outside the European Union or to any international organization governed by public international law or established by two or more countries, such as the UN. They are also entitled to information about the security measures implemented by the Owner to protect their data.

If such a transfer occurs, Users can find more information by consulting the relevant sections of this document or by contacting the Owner using the contact information provided in the contact section.

Retention Period

Personal Data will be processed and stored for as long as necessary for the purpose for which it was collected.

Therefore:

  • Personal Data collected for purposes related to the performance of a contract between the Owner and the User will be retained until the contract has been fully executed.
  • Personal Data collected for the purposes of the Owner’s legitimate interests will be retained for as long as necessary to fulfill those purposes. Users can find specific information about the Owner’s legitimate interests in the relevant sections of this document or by contacting the Owner.
  • The Owner may retain Personal Data for a longer period if the User has given consent to such processing, provided that the consent is not withdrawn. Additionally, the Owner may be required to retain Personal Data for a longer period if it is necessary to comply with a legal obligation or an order from an authority.

Once the retention period expires, Personal Data will be deleted. As a result, the rights of access, erasure, rectification, and data portability cannot be enforced once the retention period has ended.

Processing Purposes

The User’s data is collected to enable the Owner to provide its services, comply with legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), and detect any malicious or fraudulent activity. The data may also be used for the following purposes: Tag Management, Analytics, Remarketing and behavioral targeting, Interaction with live chat platforms, Content performance and features testing (A/B testing), Heat mapping and session recording, Interaction with online survey platforms, and User database management.

For specific information about the Personal Data used for each purpose, Users can refer to the “Detailed information on the processing of Personal Data” section.

Detailed Information on the Processing of Personal Data

Personal Data is collected for specific purposes and using specific services. The following are the purposes and services for which Personal Data is processed:

Analytics

This section includes services that enable the Owner to monitor and analyze web traffic and track User behavior.

  • Google Analytics (Google Inc.)
  • Display Advertising extension for Google Analytics (Google Inc.)
  • Facebook Analytics for Apps (Facebook, Inc.)
  • Hotjar Form Analysis & Conversion Funnels (Hotjar Ltd.)

Content Performance and Features Testing (A/B testing)

This section includes services that allow the Owner to track and analyze User response to changes in the structure, text, or other components of the Website.

  • Google Optimize (Google LLC)
    Heat Mapping and Session Recording, this section includes services that display the areas of a page where Users frequently interact and enable the monitoring and analysis of web traffic and User behavior.
  • Hotjar Heat Maps & Recordings (Hotjar Ltd.)

Interaction with online survey platforms

This type of service enables users to interact with third-party online survey platforms directly from the pages of this website. If one of these services is installed, it may collect browsing and usage data on the pages where it is installed, even if users do not actively use the service.

Hotjar Poll & Survey widgets (Hotjar Ltd.)

The Hotjar Poll & Survey widgets are services that allow users to interact with the Hotjar platform provided by Hotjar Ltd. It processes personal data including cookies, usage data, and various types of data. Hotjar honors the “Do Not Track” headers, which allows users to prevent the collection of their data by adjusting their browser settings. The service’s privacy policy provides opt-out information. The processing takes place in Malta and is subject to the privacy policy of Hotjar Ltd.

Remarketing and behavioral targeting

This type of service enables this website and its partners to inform, optimize, and serve advertising based on the user’s past use of this website. This is achieved by tracking usage data and using trackers to collect information that is then transferred to partners managing remarketing and behavioral targeting activities. Some services offer remarketing options based on email address lists. In addition to any opt-out feature provided by the services, users may also opt out by visiting the Network Advertising Initiative opt-out page or adjusting applicable device settings.

Remarketing with Google Analytics (Google LLC)

Remarketing with Google Analytics is a remarketing and behavioral targeting service provided by Google LLC. It connects the tracking activity performed by Google Analytics and its cookies with the Google Ads advertising network and the Doubleclick Cookie. The service processes personal data including cookies and usage data. The processing takes place in the United States and is subject to Google LLC’s privacy policy.

Tag Management

This type of service helps the owner manage the tags or scripts required on this website in a centralized manner. This may result in the flow of user data through these services, potentially leading to data retention.

Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC. It processes usage data. The processing takes place in the United States and is subject to Google LLC’s privacy policy.

User database management

This type of service allows the owner to build user profiles using email addresses, personal names, or other information provided by the user on this website. It also tracks user activities through analytics features. This personal data may be matched with publicly available information about the user, such as social network profiles, to create private profiles that the owner can display and use to improve this website. Some of these services may also enable the sending of timed messages to the user based on specific actions performed on this website.

HubSpot Lead Management (HubSpot, Inc.)

HubSpot Lead Management is a service provided by HubSpot, Inc. that manages user databases. It processes various types of data as specified in the service’s privacy policy. The processing of personal data occurs in the United States and is subject to the privacy policy of HubSpot, Inc.

HubSpot CRM (HubSpot, Inc.)

HubSpot CRM is a service provided by HubSpot, Inc. that manages user databases. It processes personal data such as email addresses, phone numbers, and various other types of data as specified in the service’s privacy policy. The processing of personal data occurs in the United States and is subject to the privacy policy of HubSpot, Inc.

Information on opting out of interest-based advertising

In addition to any opt-out feature provided by the services listed in this document, users can find more information on how to generally opt out of interest-based advertising in the dedicated section of the Cookie Policy.

The rights of users

Users have certain rights regarding their data that is processed by the owner. These rights include:

  • The right to withdraw consent at any time.
  • The right to object to the processing of their data.
  • The right to access their data and obtain information about the processing.
  • The right to verify and seek rectification of their data.
  • The right to restrict the processing of their data.
  • The right to have their personal data deleted or removed.
  • The right to receive their data in a structured, commonly used, and machine-readable format and transmit it to another controller.
  • The right to lodge a complaint with a data protection authority.

Details about the right to object to processing

Users may object to the processing of their data if it is based on a legal basis other than consent. If the personal data is processed for direct marketing purposes, users can object to the processing without providing any justification.

How to exercise these rights

Users can exercise their rights by contacting the owner through the contact details provided in this document. Requests to exercise these rights are free of charge and will be addressed by the owner as soon as possible, within one month.

Cookie Policy

This website uses trackers known as cookies. Users can learn more about the use of cookies by consulting the Cookie Policy.

Additional information about data collection and processing

Legal action

The user’s personal data may be used for legal purposes by the owner in court or in stages leading to possible legal action resulting from improper use of this website or its related services. The user acknowledges that the owner may be required to reveal personal data upon request by public authorities.

Additional information about the user’s personal data

In addition to the information provided in this privacy policy, the website may provide users with additional and contextual information about specific services or the collection and processing of personal data upon request.

System logs and maintenance

For operational and maintenance purposes, this website and third-party services may collect system logs or use other personal data, such as IP addresses, to record interactions with the website.

Information not contained in this policy

Users may request more details about the collection or processing of personal data from the owner at any time. Contact information can be found at the beginning of this document.

How “Do Not Track” requests are handled

This website does not support “Do Not Track” requests. Users should refer to the privacy policies of the third-party services used by this website to determine if they honor “Do Not Track” requests.

Changes to this privacy policy

The owner reserves the right to make changes to this privacy policy at any time. Users will be notified of changes through this page or other means of contact available to the owner. It is recommended to check this page frequently for updates.

Definitions and legal references

Personal Data (or Data)

Personal Data refers to any information that, either directly or indirectly, along with other information, such as a personal identification number, enables the identification or identifiability of a natural person.

Usage Data

Usage Data consists of information collected automatically through this Website or third-party services used on this Website. It may include IP addresses or domain names of the computers used by Users, URI addresses (Uniform Resource Identifier), the time of the request, the method used to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s response, the country of origin, the features of the browser and operating system used by the User, details about the time spent on each page within the Application, the path followed within the Application, and other parameters about the User’s device and IT environment.

User

A User refers to the individual who uses this Website. Unless otherwise specified, the User coincides with the Data Subject, i.e., the natural person to whom the Personal Data refers.

Data Processor (or Data Supervisor)

A Data Processor is a natural or legal person, public authority, agency, or other body that processes Personal Data on behalf of the Data Controller, as described in this privacy policy.

Data Controller (or Owner)

A Data Controller refers to the natural or legal person, public authority, agency, or other body that, either alone or jointly with others, determines the purposes and means of processing Personal Data. The Data Controller is responsible for the security measures related to the operation and use of this Website, unless otherwise specified. In the context of this document, the Data Controller is the Owner of this Website.

This Website (or this Application)

This Website, also referred to as this Application, is the means through which the Personal Data of the User is collected and processed.

Service

The Service denotes the service provided by this Website, as described in the relevant terms and conditions, if available, and on this site/application.

European Union (EU)

Unless otherwise specified, references to the European Union within this document include all current member states of the European Union and the European Economic Area.

Cookie

Cookies are Trackers that consist of small sets of data stored in the User’s browser.

Tracker

A Tracker is any technology, such as cookies, unique identifiers, web beacons, embedded scripts, e-tags, and fingerprinting, that enables the tracking of Users by accessing or storing information on the User’s device.

Legal information

This privacy statement is based on provisions from various legislations, including Article 13/14 of Regulation (EU) 2016/679 (General Data Protection Regulation).

This privacy policy applies solely to this Website, unless otherwise stated within this document.

Latest update: 05th July 2023.